The Belgrade Theatre Coventry is the largest professional theatre in Coventry, serving as both the city and region’s commercial and producing theatre.
Renowned for its innovative community and education initiatives, the Belgrade is a registered charity that receives revenue funding from Coventry City Council and Arts Council England, as well as project funding from these and other government sources.
The theatre played a pivotal role in securing Coventry as the UK City of Culture 2021, further cementing its importance to the local community and the arts.
In 2024, the Belgrade Theatre faced the expiration of its site cleaning contract, presenting a critical juncture for the organisation. As a publicly funded entity, transparency and accountability in financial matters were paramount.
The impending need to ensure value for money prompted the theatre to open the cleaning requirements to a competitive tender process. This move aimed to secure the best possible service while adhering to public procurement regulations.
Following a rigorous tender process, the Belgrade Theatre awarded the three-year cleaning contract to Prime Facility Services. The decision was based on Prime’s impressive systems and processes, particularly their remote worker time & attendance tracking and digital quality audits.
Adrian Sweeney, Director of Productions & Operations at the Belgrade Theatre, stated, “When Prime presented their recommendations, we could see they understood our requirements and they had robust systems and processes to ensure the on-site team could deliver a high-quality service on a consistent basis. They emerged as the number one choice for us.”
David Edwards, CEO of Prime Facility Services, echoed this sentiment, saying, “We were delighted to get the call from Adrian and win this prestigious contract. Belgrade Theatre is an iconic building, and we are taking on a great team of operatives who we are confident we can train, supervise, and motivate to deliver a top-quality clean environment for staff, performers, and visitors alike.”
The partnership between the Belgrade Theatre and Prime Facility Services has led to significant improvements in the theatre’s cleanliness and operational efficiency. Prime’s advanced systems for remote monitoring and quality audits have ensured that the cleaning services are delivered consistently and to a high standard.
This has not only enhanced the environment for staff, performers, and visitors but also reinforced the theatre’s commitment to excellence and community engagement.
The successful collaboration serves as a model for how publicly funded organisations can leverage specialised service providers to address operational challenges while maintaining transparency and achieving value for money. The Belgrade Theatre continues to shine as a beacon of culture and innovation in Coventry, supported by the dedicated efforts of Prime Facility Services.
The Belgrade Theatre’s strategic decision to partner with Prime Facility Services has proven to be a resounding success. By addressing the operational challenges and improving service quality through advanced systems and processes, the theatre has reaffirmed its position as a leading cultural institution.
This case study highlights the importance of selecting the right partners to achieve organisational goals and demonstrates the positive impact of effective collaboration on service delivery and community engagement.
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